ShortPoint is looking for an experienced and self-driven marketing manager to join our marketing team. As a marketing manager, you will be responsible for developing and implementing new product marketing strategies and building our marketing function.
Develop a comprehensive product marketing strategy (i.e. pricing, advertising, product launching) and execute a marketing plan in line with the company's brand development strategy.
Plan, develop, implement and monitor the results of Google AdWords and brand awareness campaigns.
Conduct a thorough analysis of marketing ROI and successfully develop cost-effective solutions.
Oversee all digital functions such as SEO, Social Media, CRM, Customer Acquisitions and work with various marketing channels such as landing pages, ad campaigns, etc.
Work closely with the Sales team to identify business growth opportunities.
To be actively involved in decision making i.e. Marketing budget allocation, identification of new sales channels, scaling up marketing campaigns based on data analytics.
Develop and own all reporting and analysis of the online marketing function with weekly and monthly updates for the management team.
Collaborate with the product and design team to improve usability, design, content, and conversion of the company's website.
Collaborate closely with the brand, sales, and other functions to drive & ensure a uniformed execution of product offerings and scale our brand awareness through digital channels.
Follow and analyze market trends to position ShortPoint product.
Test marketing product features, releases, etc.
Create product content such as case studies, videos, website copy, and blog posts.
Create and execute marketing communication programs such as webinars, company newsletters, etc.
A/B testing of creatives/landing pages to drive in more conversions.
Gather existing and prospective customer's feedback to constantly evaluate our product and make improvements based on the feedback.
We Are Looking For
Minimum 5 years of experience, including at least 3 years in management roles within IT / Tech / B2B SAAS Industry.
Success track record as a marketing manager in B2B Product is a must.
Proven experience as a Product Marketing Manager.
Experience in market analysis.
Familiarity with product marketing tactics.
Working knowledge of web analytics tools (Google Analytics, WebTrends).
Should be currently residing in UAE and available to join with a maximum time frame of four to six weeks.
BSc/BA in Marketing, Communications, or similar field.
Having worked with US Companies would be an added advantage.
Background in design and copywriting is a plus.
Benefits and Culture
Flexible working hours.
Will be working with the product used by thousands of clients and millions of end-users.
Team building and activities.
Very dynamic culture and everyone is super passionate.